“But [Tumblr’s] value, of course, is more than just what it isn’t, and what it points away from. Despite all the drama and discourse lurking in its corners, it’s easy to make your own Tumblr life as simple and as happy as you want it to be. There are no algorithmic threats lurking around every corner, no onslaught of promoted posts from politicians or influencers. More than anything else, Tumblr in 2020 is a self-sustaining ecosystem. It’s a semi-sealed and increasingly fertile terrarium, a nigh-impossible perpetual-motion machine of a platform going productively psychotic in its isolation.”

@areyougonnabe, “The Ever-Mutating Life of Tumblr Dot Com” 

This article actually really explains why I’m still here after 10 years.

“Tumblr’s focus on enthusiasm as the fulcrum point of its demanded performance of authenticity sets it apart from the aesthetic focus of Instagram and the verbal focus of Twitter. “

Read the whole thing, seriously, it’s fucking fantastic, I might cry.